It all started around 2012 when a fashion designer Petra Pitelková decided to establish her brand. Her goal was to create original dresses with an individual approach to each customer. She studied fashion design in the Czech Republic and Italy. Gradually this vision has grown into the opening of her own Prague couture studio, where Petra works together with her core team. Together they focus on tailoring wedding and formal dresses. Petra's signature style is about using hand-sewing methods and connecting tradition with new trends.